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The history of computing is filled with landmark moments; Apple’s 1984 Super Bowl advert, Bill Gates and Steve Ballmer’s dad-dancing at the Windows 95 launch, or Steve Jobs announcing the iPhone in 2007. This week, some observers believe that we saw another of these moments, as OpenAI CEO Sam Altman announced a bold new direction for his firm: the GPT Store. Where once there was one chatbot called ChatGPT, there will now be thousands - if not millions - and they’ll be created and configured by users who will then receive a cut of subscriber revenue from OpenAI. Altman’s firm is looking to shift from being a chatbot provider to a chatbot platform; a similar approach to that taken by Apple with their App Store, and also the one YouTube took to dominate online video services.
The GPT Store isn’t live yet, and OpenAI says they’re still figuring out exactly how the revenue split will work, but the ability to roll your own GPT chatbot is already available to ChatGPT Plus subscribers. On Thursday night, Altman demonstrated this with a brutal dig at Elon Musk’s own new chatbot, Grok (see AI Roundup, below), posting “GPTs can save a lot of effort” along with a screenshot of the setup screen for a new GPT. The setup wizard shows the instruction: “Be a chatbot that answers questions with cringey boomer humor in a sort of awkward shock-to-get-laughs sort of way.” ChatGPT obliges by suggesting the new bot should be called Grok, and have the tagline “I tell jokes like your dad’s dad.” Devastating.
OpenAI also made several other big announcements this week, including an entirely new model - GPT-4 Turbo - that is faster than vanilla GPT-4, has a much larger context window, and is substantially cheaper. It’s only accessible through the API for the time being, but some of its improvements are already filtering through to ChatGPT, most notably an updated knowledge cutoff window that now ends in April 2023. There’s also a radical change to how ChatGPT functions; the “model picker” has been binned, with previously separate services like DALL-E 3, Browse With Bing and Advanced Data Analysis now rolled into one all-powerful chatbot interface, allowing users to combine these services in a single prompt. As welcome as this change is, all the limelight is on the GPT Store; to find out more about the new wave of chatbots, don’t miss our in-depth review of the many new GPTs launched this week!
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